Complimentary CEUs for Funeral Futurist Clients

I am hosting a 3 hour CEU webinar on Wednesday, September 25, 2013.

As a Funeral Futurist client, I would like to offer this training for you (and your staff) for free!

The start time is 2:00 pm Pacific / 5:00 pm Eastern (sorry for the late start). It will go for 3 hours.

Simply complete this form and you will be automatically registered. This training would be beneficial for non-licensed staff as well.

This program has been approved by the following boards / agencies:

  • Academy of Professional Funeral Service Practice (CFSP): 3 hours
  • British Columbia: Consumer Protection of B.C.
  • Alberta: Alberta Funeral Services Regulatory Board
  • Arkansas: Arkansas State Board of Embalmers & Funeral Directors
  • Oklahoma: Oklahoma Funeral Board
  • Wisconsin: Department of Safety and Professional Services

Program Description…

Maximizing Your Funeral Homes Online Presence (3 hours: FD)

Presented by Robin Heppell, CFSP


Since the adoption of the Internet has well surpassed critical mass and is firmly integrated into our daily way of life, funeral directors need to make sure that the Internet is fully integrated into their marketing and promotional strategies. In the online world, perception is everything. It’s not the oldest, the largest or even the best funeral home that is seen as the top funeral home online – it’s the one that is perceived to be the best who has the best chance for success online. The problem is many funeral directors don’t know where to start – especially since there is so much noise online – it can seem very overwhelming. In this 3 hour program Robin Heppell with walk you through three strategies so that you can maximize your funeral home’s online presence.

Part 1: Maximizing Your Website Traffic And Engagement

  • Timeline of the Online Obituary
  • 3 Step Obituary Promotion
  • Is Your Obit Viral Ready
  • The Power of RSS for Obits
  • How to Make Your Obit Google Friendly

Part 2: Social Media Maximum Effect With Minimum Effort

  • Initial set up of Social Media automation
  • Creating a system for your Social Media activities
  • What tasks are better to be done manually
  • Review of tools that I use: Feedblitz & Hootsuite

Part 3: Fortifying Your Online Reputation

  • What to do if you get a negative online review
  • How to foster positive reviews
  • Bolster Social Media profiles to build a stronger base
  • 4 press releases per year strategy

Robin Heppell has been speaking throughout North America over the last 10 years about the Internet and how it can be used by funeral homes to their advantage.


The objective of this three hour training session is to introduce to Funeral Directors areas where without any extra expense they can maximize engagement with their community with their website and online presence and at the same time building up an online presence and online reputation that will be almost bulletproof to negative comments or scrutiny. Attendees will receive worksheets and checklist to make sure that they can apply the strategies to their funeral home.


Copyright © Funeral Director CEUs · BY ROBIN HEPPELL, CFSP | Continuing Education Courses for Funeral Directors and Embalmers