Understanding Google: The External & Internal Effects on Your Funeral Home

Since Google is the world’s most popular website (and also most used search engine) and coupled with the fact that the majority of Internet users use the Internet to research local businesses first before making offline purchases, it is important for funeral homes to understand how Google sees their funeral home.

Robin Heppell has created this 2 part session that will first look at how Google sees your funeral home from a search engine perspective and will include Search Engine Optimization (SEO) strategies, creating and optimizing Google Maps Listings and give you an introductory look at Google AdWords (Pay Per Click) advertising. In the second part of the program Heppell will introduce you to Google’s suite of online tools.

With Rapid growth and popularity of online Social Media networks like Facebook, Twitter and YouTube , many Funeral Directors are unsure what is the best way to harness the power of Social Media for their funeral home.

Robin Heppell who has been speaking throughout North America over the last 3 years about trends and technology, will provide an overview of the most popular social networks and share his Best Practices on using them to building relationships in your community without crossing the line of social activities and business.

The objective of this training is to introduce the most popular social media networks to Funeral Directors and teach them to implement community outreach activities in the most effective yet efficient manner possible.

Never taken an online seminar before?

Online Seminars include:

Viewing PowerPoint slides and computer demonstrations via the Internet from your personal computer.

Interactive features such as polling (allowing you to respond online to speaker questions) and a simple online “chat” feature that lets you key in your questions for the speaker.

How Do I Participate?

It’s easy! Approximately one week before the event, you will receive an email from the organizers with information about joining the teleconference or web seminar and downloading handouts.

What Are The Minimum Requirements?

All you need to participate is an email address, internet access, and a computer with speakers or if you do not have speakers you can use your telephone to dial into the webinar but long distance charges may apply.

These online seminars integrate audio conferencing and web-based presentations that feature an expert educator in an interactive experience. They run directly in your web browser, allowing you to “gather” together and easily communicate with others no matter your geographic location. Participants can log/dial in from anywhere – work, home or even a hotel room – to attend.

Eligibility for Continuing Education Credits?

To be eligible to receive your Continuing Education Credits, you must register under your own name and have a dedicated computer with an Internet connection, and attend and participate the entire online seminar.

Participation will be measured by 4 criteria:

• Registration in licensee name
• On-time arrival for seminar
• Participation in Online Polls
• Attendance monitoring*
• Post seminar survey completion

* Attendance monitoring is part of the GoToWebinar technology that monitors if the participant has the seminar window active, meaning that the participant has not opened other computer programs – such as checking emails, using chat programs, or surfing other websites.

Sharing computers is not permitted as the above criteria cannot be measured.

The following are scenarios that are NOT permitted:

• Two licensees sharing the same computer
• One licensee sharing the computer with administration staff or other staff members who need it for tasks for the funeral home