February 2012 CEUs

The ONLY Google & Social Media Training for Funeral Directors by a Funeral Director with Actual Funeral Home Case Studies & Examples!

6 CEUs from an Industry Expert, all from the comfort and convenience of your office or home! No transportation, lodging or parking costs..

Thursday, February 16, 2011

Understanding Google: The External & Internal Effects on Your Funeral Home

Since Google is the world’s most popular website (and also most used search engine) and coupled with the fact that the majority of Internet users use the Internet to research local businesses first before making offline purchases, it is important for funeral homes to understand how Google sees their funeral home.

Robin Heppell has created this 2 part session that will first look at how Google sees your funeral home from a search engine perspective and will include Search Engine Optimization (SEO) strategies, creating and optimizing Google Maps Listings and give you an introductory look at Google AdWords (Pay Per Click) advertising. In the second part of the program Heppell will introduce you to Google’s suite of online tools.

Social Media & Funeral Service: Making Sense of Facebook, Twitter and YouTube

With Rapid growth and popularity of online Social Media networks like Facebook, Twitter and YouTube , many Funeral Directors are unsure what is the best way to harness the power of Social Media for their funeral home.

Robin Heppell, who has been speaking throughout North America over the past 3 years about trends and technology, will provide an overview of the most popular social networks and share his Best Practices on using them to building relationships in your community without crossing the line of social activities and business. The objective of this training is to introduce the most popular social media networks to Funeral Directors and teach them to implement community outreach activities in the most effective yet efficient manner possible.

Register Today For BOTH Programs:

6 CEUs for only $147!!

United States Registration Details

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Canadian Registration Details

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Never taken an online seminar before?

Online Seminars include: Viewing PowerPoint slides and computer demonstrations via the Internet from your personal computer. Interactive features such as polling (allowing you to respond online to speaker questions) and a simple online “chat” feature that lets you key in your questions for the speaker.

How Do I Participate?

It’s easy! Approximately one week before the event, you will receive an email from the organizers with information about joining the teleconference or web seminar and downloading handouts. What Are The Minimum Requirements? All you need to participate is an email address, internet access, and a computer with speakers or if you do not have speakers you can use your telephone to dial into the webinar but long distance charges may apply. These online seminars integrate audio conferencing and web-based presentations that feature an expert educator in an interactive experience. They run directly in your web browser, allowing you to “gather” together and easily communicate with others no matter your geographic location. Participants can log/dial in from anywhere – work, home or even a hotel room – to attend. Eligibility for Continuing Education Credits? To be eligible to receive your Continuing Education Credits, you must register under your own name and have a dedicated computer with an Internet connection, and attend and participate the entire online seminar. Participation will be measured by 4 criteria:

Registration in licensee name
On-time arrival for seminar
Participation in Online Polls
Attendance monitoring*
Post seminar survey completion

* Attendance monitoring is part of the GoToWebinar technology that monitors if the participant has the seminar window active, meaning that the participant has not opened other computer programs – such as checking emails, using chat programs, or surfing other websites. Sharing computers is not permitted as the above criteria cannot be measured. The following are scenarios that are NOT permitted:

Two licensees sharing the same computer
One licensee sharing the computer with administration staff or other staff members who need it for tasks for the funeral home

Online Registration and payment administered by FuneralFuturist.com / Center of Excellence for Funeral Service Professionals, Inc.

Approvals For Google and Social Media

2012 Online Funeral Director CEU Webinar

Approved by the Academy of Professional Funeral Service Practice for:

6 Contact Hours /6 CE Units

United States Approved:

Arizona
Colorado
Connecticut
Delaware
District of Columbia
Florida
Illinois
Iowa
Kansas ***
Kentucky
Maryland
Maine
Montana
Nebraska
New Mexico
Oklahoma
Rhode Island
Utah
West Virginia
Wisconsin

***2.5 Credits for Each Course

Canadian Approved:

British Columbia
Nova Scotia

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Robin Heppell, CFSP, combines his expertise in technology and pre-need, his formal business knowledge and his deep-rooted legacy in the funeral profession so that he can help funeral homes and cemeteries be more competitive, more profitable, and provide the best possible service for the families they serve.

Through his consulting firm, FuneralFuturist.com in Victoria, British Columbia, he assists funeral directors and cemeterians throughout North America embrace and incorporate innovative strategies and technologies. This “Funeral Futurist” has over 20 years experience in a highly competitive, high cremation (90%) market.

He is a fourth generation funeral director and a Certified Celebrant. Heppell is also a faculty member of the Canadian College of Funeral Service, a contributor to Mortuary Management and the Canadian Funeral News, and his own websites include FuneralGurus.com and FuneralFuturist.com
Webinar Scheduling & Refund Policy

FuneralDirectorCEUs.com & Heppell Media Corporation reserves the right to cancel a webinar if we fail to reach the minimum paid enrollment of ten (10) attendees for the stated event. We also reserve the right to cancel or reschedule seminars at our sole discretion. If a webinar is canceled, the registrant will receive a full refund or credit for a future webinar or equal value. If a registrant fails to attend the webinar, a full credit will be given for an upcoming webinar, a refund will not be given. FuneralDirectorCEUs.com will exercise best effort to provide your attendee with instruction on the date, location, and subject according to the confirmation letter provided after enrollment. Webinar completion certificate may be withheld pending receipt of full payment. Heppell Media Corp liability and any possible refund shall not exceed the webinar fee paid, less cancellation fees.